Quality as per client vision

Coherence factor of Quality Circles

Schéma de la Qualité en vision client

Between the Marketing “Quality Circle”, based on Client Satisfaction, and the Technical “Quality Circle”, based on measurements within the “tool” of production, coherence is sometimes difficult to attain.

During the past 30 years with quality experience, Directique has regularly found that the lack of synchronization between the two circles is the main cause of the non-qualities incurred by a company and its clients.

By organizing a quality circle “as per client vision” it allows everyone in the company to talk about the same things and be on the same wavelength… to understand each other.

Technical mesures to act on

While ensuring technical vision measures, simultaneously with the measures of client vision or in their own cycle, Directique assists its clients to make the link between “experienced” non-qualities and technical difficulties derived from product services.

Directique's expertises

Client Experience

Some companies sell products and other sell services. All, go beyond what they sell, are “offering” to their clients attached services. These services apply to all acts of a client journey, from the instant they become a client, till they no longer have the use of what they bought:
  • Purchase act
  • Billing
  • Warranty
  • Customer service
  • Customization
  • etc.
These “client service journeys” are what causes the most points of contact between a company and its clients, and have the greatest but least controlled impact on their satisfaction.


Quality of service

Quality Expertise as per client vision for all service businesses. Directique promotes …

Quality of client experience

The client’s journey studied from end-to-end, from the initial order through the daily experience of the service…

Quality consulting

Supporting businesses and communities in the strategy to improve their quality circle, …

Telecom Tests & Measurements

Our dedicated teams collecting quantitative and qualitative technical telecom data …

Telecom users

Directique intervenes as an independent third party along side its clients and telecom services users, …

Software and Tools

These software “transmit” an important part of Directique’s expertise, and are designed to …

The Group


A dynamic group, in full growth

Directique, is also...

  • Discover our business Professional Services
  • Discover our business Contrôle Inspection & Sécurité
Quality Process. Directique observes the customs of your clients to help you achieve your quality objectives and to optimize the balance between client satisfaction and production costs.
Directique works or has worked for prestigious demanding and always satisfied clients. Do you know them?
Press articles, Barometers, Studies for regulators, White papers, ... Come and see Directique publications.